Huawei Technologies Co., Ltd. is a leading multinational Chinese company revolutionalizing consumers electronics and telecommunications devices. Huawei was established in 1987 by a former military engineer, Ren Zhengfei, in the People’s Liberation Army, headquartered in Shenzhen, China. Huawei Technologies Co. remains a private establishment as the company employees maintain its possession, even thirty-one year after its foundation, which signifies the fact that only current employees can make investments.
Huawei functions in more than 170 countries with 180,000 employees across the world, 46% of which they do the demanding work of research and evolution in technology. Huawei aims to provide consulting and operation service to enterprises across the globe. Huawei is the third largest smartphone manufacturer in the world. This brand makes a range of devices like smartphones, PC and tablets, watches, device cloud services such as radio access, fixed access, and core network.
Huawei Consumer BG is committed to the innovation of the latest technologies to satisfy their consumers and cope with the demands of technological advances with more people around the world. Huawei focuses on basic research to meet the expectations of clients considering their needs and requirements. These demands are accelerating Huawei on the road to success, as it embraces the challenges to flourish. It concentrates on the efforts to drive technological breakthrough to build a connected world.
Being one of the leading manufacturers, the company offers infrastructure application software and devices with wireline, wireless, and IP technologies. It renders equipment and operational services to enterprises for the consumer market to establish telecommunication networks. Internet access, transmission network, servers, storage, security, and other networking products are acquired by the research. It also offers consulting, network integration, assurance, and delivery services.
Huawei served 45 of 50 largest telecom operators in 2011, shipped approximately 20 million smartphones. In 2012, it overhauled Ericsson to become the world’s largest telecommunications-equipment manufacturer and established the world’s largest desktop cloud. In 2014, established 5G technology R&D centers in nine countries and shipped 75 million smartphones. In 2016, Huawei was serving over one-third of the world’s population. In 2017, Huawei started a Cloud Business Unit and facilitated BYD to establish a small standardized factory. It was ranked 72nd on the Fortune Global 500 list after replacing Apple as the second largest manufacturers of a smartphone in 2018. Huawei announced that annual revenue has a 21% increment over 2017 and has boosted to US$108.5 billion in 2018.
Due to allegations, Huawei has confronted challenges in some markets, primarily in the United States and this could surely halter Huawei’s effort in penetrating the market. U.S. carriers are reluctant to work with the manufacturer because of its low brand recognition in the country and security concerns that its telecom infrastructure equipment may contain backdoors that enable unauthorized investigation and could use its equipment for spying by the Chinese government entities. With the development of 5G wireless networks, concerns escalated over Huawei, with calls to prevent the company from providing equipment for them and to prevent the use of products by Huawei. Huawei had a tough time due to less marketability in 2018, pushing it to withdraw from the market entirely. There is no greater cybersecurity risk than those of any other vendor, Huawei claimed.
Marketing of Huawei
First specialized marketing team outside China of digital marketers was established by Huawei in 2017 to promote its awareness and in Europe. During the digital marketing campaign, the number of PR campaigns has increased by 300% in Western Europe in 2017, compared to the same period in previous years. One of the most important parts of digital marketing is to clap eyes on the partnerships with the likes of Dazed Media for Project Possible and public relations campaigns.
Sales of Huawei
Huawei’s global contract sales for 2006 raised with 34% from 2005 and reached US$11 billion, 65% of which came from overseas markets. By the end of 2008, global contract sales of Huawei Technologies, China’s largest telecoms gear maker, boosted 46 percent to US$23.3 billion. Huawei experienced sales exceeding US$30 billion in 2009. The company’s total revenue for 2007 had a 15.7% rise from 2016 and jumped US$92.5 billion. Huawei smartphone shipments in 2018 have surpassed 200 million units, making it No. 2 supplier of smartphones.
Forbes magazine in May 2007 added Huawei Technologies as one of six telecom industry companies amid World’s Most Respected 200 Companies. Whereas, it got a place in BusinessWeek magazine list of World’s Most Influential Companies, in December 2008.
In 2010 it was rated as a fifth innovative company in the world by Fast Company. Huawei secured three awards at the Global Telecom Business Innovation Awards that are “Green base station innovation”, “Wholesale network innovation”, “Consumer voting innovation” and “Corporate Use of Innovation Award” by The Economist. In 2011, received six top LTE awards and Best LTE Network Elements.
Huawei became the first Chinese company with a worth of $4.3 billion to join Interbrand’s “Best Global Brands”, in 2014.
Huawei ranked No. 3 in the global smartphone market, and first in market share Chinese smartphone market, according to GFK in 2015, and got the “Best CEM Award” and “Green Technology Award” at Informa Telecoms Global Awards Ceremony. Huawei also won “Outstanding Performance” and DISTREE Diamond Awards and EISA Award of European Consumer Smartphone in 2017. It collected six awards at if International Industrial Design forum in 2018. It emerged at the top list of 2019 with 47 awards of “Best of MWC”, continuing its journey as the world’s most successful company.
Research & Development centers
It has 21 Research and Development institutes to concentrate on innovation, computing and fully connected networks, spread across the many countries including China, the United States, the United Kingdom, Pakistan, Turkey, Finland, France, Belgium, Canada, Germany, Russia, Israel, and India. It is committed to innovation and has about 76,000 employees, 45 training centers and 31 joint innovation centers across the world. Huawei invests on basic research, improvement, and transformation of an intelligent world. Huawei began as a sales agent and supplied private branch exchange switches and its products are available in around 170 countries.
After the Moscow and St. Petersburg R&D centers, Huawei focusing to open third R&D centers in Grenoble, Russia expected to bring 30 researchers by 2020. Huawei inaugurated a new research and development center in France bringing researchers together for digital transformation on sensors and software, it also intended to open two new research centers in Lausanne and Zurich, Switzerland with around 350 employees. Huawei aims to offer the best services to customers, so it invests a significant amount of money in technologies, industry ecosystem, research and innovative projects, $13.8 billion in 2017